Outside The Lines, Visual Identity & Proposed Campaign Creation

Created in collaboration with: Jessica Ye,
Ella Williams, Emily Wilkes and Em Skinner

Website
Instagram

Only 3% of the average school week is dedicated to art lessons.

Outside The Lines is an original campaign proposal.
A collaborative project, featuring visual identity, animation, website, social media content and merchandise.

Outside The Lines is created for both students and teachers in an attempt to look towards a better arts curriculum. It aims to encourage new ways of creative thinking
and making, through the use of workshops, resources and supportive campaign pieces. A combination of bright colours, use of falling shapes and angled text creates the system for this identity.